Negative feelings (in conjunction with the negative thinking that follows) we simply call “head trash.” I see it all the time, and it keeps you and your team from doing your best. Want to eliminate most of the head trash that hinders your performance and your organization’s ability to compete and excel in the marketplace?
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FEAR… of missing your sales goals.
What will you do this week, month, quarter or year to keep from missing personal or team sales goals…again? Could the latest bestselling book have the answer?

FRUSTRATION… that your company is gradually falling behind.
What can you do when margins are shrinking, competition is increasing, and the prices for your products or services are rapidly being threatened by the Internet?
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Why every book you’ve read, every tape you’ve listened to, and every sales seminar you’ve attended may have actually HURT your ability to prospect and sell.

—by Dan Kusner, President, Optimum Business Development, LP

I need to confess something. I’ve been hoodwinked. For years I read sales books, listened to tapes or CDs, participated in seminars and enrolled in sales training classes in the hopes of one day becoming a sales machine.

I flushed a lot of money down the toilet. And I learned some things that actually hurt my ability to sell.
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